Badges are automatically given to applications which meet a certain criteria.
They are intended to highlight potentially good-to-know information about an app.

Badge Name Information
Recently Updated Given to applications which were added or updated in the last 30 days.
Birthday App Given to applications celebrating one or more years since their last update.
Needs no description Given to applications which lack a description.
All Peripherals Given to applications which support every single peripheral Open Shop Channel keeps track of, with the exception of Wii Zapper, which is not included in any application.
Free Delivery Given to applications where the compressed download is under 500KiB.
Expensive Delivery Given to applications where the compressed download is over 100MiB.